Coastline Bank is a community bank offering services in regional communities along the Macleay, Hastings and Manning Rivers catchments. Working and living by their brand mantra -“bank where you belong” – Coastline Bank is dedicated to their mission of helping locals achieve their financial goals.
Since Uniformity first started working with Coastline Bank over 10 years ago, the business has more than doubled in size across both staff and customer membership. Our focus has always been to produce uniforms that align with the team’s community-first culture and easy-banking values. So, when the business recently underwent a significant rebrand, Uniformity were called in to create a new uniform program that effectively embodied the business’ refreshed identity and commitment to modern community banking.
When designing the new uniform program, the Uniformity team were asked to deliver three core requirements by Coastline Bank's People and Culture team. This included:
Unitormity created three sianature custom-desian toos that incordorated the new brand identity in a stylish, sophisticated manner while also meeting the fit and comfort needs of their diverse team. Our custom print leveraged the shape of the new identity to generate a line-based pattern that brings together the three core pillars of coastline Banks refreshed brand strateqy - people, place and community. This desian means that the brand story is ever-present for both Coastline Bank team members and their customers through their uniforms. The final custom uniform pieces also feature recycled fabrics, providing the coastinebank Team with a sustainable, eco-triendly and aiso easy-care unitorm solution Additionally, the new uniform program was made available to the Coastline Bank team via an online ordering system where each team member has their own account logins, allowing easy Inaivioval access to a visual lorary or the available styles, as well as intuitive size quides and up to date totals of their spend allowance.
We worked closely with the Coastline Bank team, creating prototypes during the early stages of the custom desian so that we could collaborate anc receive important input and feedback from all key stakeholders. This resulted in a final design that all team members were thoroughly excited by and felt very prove to weat In toral, the Uniformity team conducted over 8u personalised titlinas toi Coastline Bank team members across Macleay, Hastings and Manning
Since the launch of their rebrand in February 2025, the Coastline Bank team have been proudly wearing their new uniform pieces signature custom-designed tops. These new uniforms have been postively received by coastine bonk srom members our dise importantly, their customers and the communiry they serve.
your new uniforms show that coastline bank pays attention to the little details - and that makes a big difference.
Get in touch with the expert team at Uniformity today for an initial consultation.